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In today’s digitally led world, providing emotive and tactile experiences that people can relate to and share is more important than ever. With a focus on building memories and connecting with history, we worked with Visit Worcestershire to develop a regional campaign aiming to attract people to experience everything the area has to offer.
With the success of the locally based attraction campaign, the initiative was expanded to attract a London commuter audience in conjunction with Great Western Rail. Promoting the wonderous views, experiences and activities that could become ‘part of their story’.