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Piston Distillery

Piston Distillery

Piston Distillery was founded in 2018, inspired by the mechanics of classic engineering, Piston’s spirits merge craftsmanship with the elegance of automotive design to create their award-winning range of Gin and Vodka.

We expanded their appeal and reach by elevating the design and energising their messaging. Concentrating on meticulously executed visual campaigns, we developed a creative experience that resonated with all aspects of their target audience. Solidifying a strong reputation based on the campaign that we developed of ‘A Strong Rebellious Spirit’.

Deliverables

API Integration

Campaign Strategy

Ecommerce

Event Support

Exhibition

Hosting & Support

Illustration

Marketing Literature

Messaging

Motion Graphics

Social Adverts

Strategy

UX/UI Design

Website

Service s

Brand

Campaign

Design

Digital

Spaces

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Our holistic creative approach helped to develop the brand. We designed their commercial website and created powerful marketing campaigns, event collateral and social media strategies to establish their presence.

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The Piston bottle was developed with form and function in mind. We commissioned world renowned artist, Rob Draper, to create a hand drawn intricate illustration, reminiscent of the natural botanicals used in the gin. Applying the illustration to the bottle labels, infused the product with a unique brand narrative.

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Piston Gin School gives customers a glimpse into the artisan world of craft distillation, where they can develop and make their own bottle of gin. Creating a separate identity for this aspect of the business allowed an expansion of marketing collateral where customers would have a more hands on experience with the brand. From using ingredient sheets to create their own flavour to purchasing vouchers to share with family and friends.

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