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WEST

WEST

WEST are a leading insurance provider to the global maritime industry, and one of only 12 mutuals that provide 95% of the worlds shipping fleet insurance for multiple generations over 150 years.

Deliverables

Design

Digital Adverts

Guidelines

Identity

Marketing Literature

Motion Graphics

Office Environments

Reception Graphics

Strategy

Turtl Documents

UX/UI Design

Service s

Brand

Campaign

Design

Digital

Spaces

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West of England P&I required a new brand proposition, identity and creative strategy. The aim was to change market perception, increase market share and reposition their organisation for growth with diversification.

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We worked closely with the CEO, Company Directors and Marketing Team to deliver a new brand. By facilitating an audit to help define a new future facing proposition, identity development and significantly strengthen their design, we balanced heritage and aspiration to raise their profile, recognition and brand equity.

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